It started at Grandma Emma's stove.
Tío Pelón's makes Mexican-inspired salsas, cooking sauces and specialty condiments built to enhance the taste, appearance and enjoyment of everyday meals. It's the Pérez family's culinary heritage that inspires everything we bring from our table to yours.
A red salsa with no tomatoes in it.
That's the one Emma made. Pure red jalapeño — the colour comes from the chiles, not from tomatoes — with an array of herbs, and enough heat to matter without taking over the plate. It went on eggs in the morning and on everything else by evening.
When we put the first jar on a shelf in 2015, that was the recipe, and we named it after her. Salsita Emma is still the first thing we make and still says Tío Pelón's Original on the label.
“We didn't invent a flavor trend. We bottled the one our family already ate every single day.”
Oscar Pérez · Founder
Founder-run, floor up.
Oscar Pérez founded the company in San Antonio in 2015 and still runs the manufacturing side himself — formulation, fill, label and case-out, out of our own facility on the west side.
That's unusual for a brand this size, and it's the reason we can do short runs, change a formula in an afternoon, and answer a buyer's question about a lot code without calling anybody.
272 H-E-B doors, 116 Texas cities.
Cremosa and Tomatillo each sit in 224 stores. Sriracha is in 230. Birria Adobo is in 111 and climbing. Every jar of it is made in San Antonio and trucked out from the same building.
If your store doesn't stock the one you want, ask at the service desk — genuinely, that is how the next door opens.
Find a store near youThe line doesn't only run for us.
We co-pack for other food brands out of the same San Antonio facility — private-label salsas and sauces for restaurants and emerging brands, formulation through fill, label and case-out.
It's in our mission on purpose: to create exceptional food products that bring people together while helping emerging food brands successfully launch and grow. We were the emerging brand once, and we know exactly which parts are hard.
Talk to us about co-packingWe'd rather build it with someone.
Tacos La Catrina
Birria Adobo — a ready-to-braise base built with the Austin taqueria, with their three-step method on the label.
Singhs
A Mexican-style sriracha in a co-branded squeeze bottle — and the template for how we partner with chef brands.
UTRGV
Roasted Vaqueros Especial — chile piquín and roasted jalapeño, a tribute to the Vaqueros of the Rio Grande Valley.
Four things, in order.
- 01We value authenticity
- 02Premium & fresh ingredients, no exceptions
- 03Value in our relationships, trust & transparency
- 04Continuous improvement
To create exceptional food products that bring people together while helping emerging food brands successfully launch and grow.
To become one of the most respected independent food manufacturers and brand builders in the United States by developing products that consumers trust and enjoy.
Start where we started.
Emma, Tomatillo and Cremosa — the three that built the company, in one box for $35.